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Here’s why:  In the history of the world, there has never been anything as powerful and effective at communicating as video.  Online video started slow… picked up steam with the advent of YouTube I’m 2005.   Now video is easy to use online, is growing quickly, and there’s no end in sight.  You can create free animated videos on Youtube, create your own video at home with your laptop, there are just so may ways to play!

So just how effective is video?  My favorite statistic is that the average person will spend less than a minute on a website.  That same person will spend 6 minutes on the “average” website with a video.  In other words, do you want people in your house for 57 seconds or 6 minutes?  Well, if it’s a potential customer… 6 minutes please!  Statistics overwhelmingly show that video sells products better than ads, web banners, and (gasp!!!) even blogs.  So if you’ve been thinking about video as a possible addition to your Social Media arsenal, what are you waiting for?  Get off the pig and get onto a thoroughbred.  Call Hot Dinosaur today and see how we can help you get started.  And may God bless your day.

Andy Video

Video Brandologist

p.s. YouTube  was started by 3 former PayPal employees in 2005.  Boy I wish I had come up with that one!

The most common FB mistake is to not post with a purpose.   Know your purpose before you post.    Begin with the bigger picture and then work backwards.

What is your purpose in life?  What is your purpose within the different areas of your life; such as your relationships, spirituality, finances,  and other e-commerce business goals, physical appearance and health for example?

Now that you are clear about these points, what is your personal vision and value or mission statement to support this?   Does it clearly support your purpose in life?  If so, are you striving to be  congruent in what you say and do in all areas of your life within the context of your values and actions?  I pose these same questions to myself and will share with you in my future blogs my answers in the hope of demonstrating these points and how they relate to positive messages and posting with a purpose on FB, even if that purpose is to make people laugh out loud and have fun doing it!

Of course, posting effectively with a purpose does not always need to be a direct function of or for our purpose in life.  But certainly what we do in life, even the smallest acts such as an innocent post, will ultimately proceed our personal motives and objectives lending positive or negative exposure at times.  And often can and will make a huge difference in our messages being heard or responded to, when done with the right purpose in mind.     It is a simple action that does have the ability to support our personal values in life and to share our philosophy, goals or even our vision within our social networks.

The social media “post with a purpose” take away from this I believe,  is that we can begin to realize our small daily actions like posts on FB, collectively help support and convey our overall purpose in life and or smaller objectives that may add value to others.  As we realize that, we may begin to direct our actions based on what and why we post, accordingly.  Rather than taking random actions that are without purpose.  Certainly,  this point becomes quite valuable when we begin to use social media and posts on the internet to develop long lasting and trusting relationships that return our good will and often become e-commerce or career opportunities over time.

Do you post with a purpose or are you simply a  drifter in cyberspace without a clue?

I would love to hear your thoughts… so let the banter begin. If you have an interesting comment or some helpful hints for all of us concerning great Facebook posts and success stories,  here is the right place for the right message, right target, right now.