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Video Brandology is a discipline which combines the proper use of video to help market your brand. It’s a term that I coined this year in an effort to separate the outstanding work that Hot Dinosaur does, as opposed to the myriad of people who are capable of putting a “video” together and confusing with either branding or video.
Based in Southern California, with Hollywood in our own backyard, I can assure you that there are many talented editors, photographers and filmmakers floating around. However, it takes more than filmmaking skills to be produce an effective, results-driven video. It takes a complete understanding of Marketing. The reverse is true as well. There are intelligent marketers who try to produce videos from strictly a marketing perspective. Most of the time they figure out the easiest and most efficient to produce a video. Since most people are technically challenged, they are satisfied with just finishing a “video.” That’s where Video Brandology comes in.
With over 30 years experience marketing businesses and TV networks, the staff at Hot Dinosaur Digital Marketing Agency leads the way in combining an effective marketing message expertly crafted videos which will help you reach and convert your target. In essence, we are the Video Brandology experts. Chief Video Brandologist “Andy Video” won multiple International Marketing Awards as a Marketing Vice President for Warner Bros., and has been helping companies of all sizes enhance their digital footprint within their highly competitive markets. You can sign up for and receive a free whitepaper on 5 Amazing tips for improving your Social Media presence on the internet.
